A brand is like a human being. It must have both a rational side and a perceptual side. In the context of consumption upgrades, we believe that the perceptual value provided by the brand to users is equally important. For brands that do not have the advantage of technological innovation, it is precisely the same. Ideological innovation is more likely to break through in the business world near the Red Sea through ideological innovation.
The rules of the consumer goods industry are being rewritten, what exactly are the dividends today?
In the emerging format, how do new and cutting-edge brands find their place?
Existing dividends with aesthetics, and making sense of value with aesthetics as the entry point
What is the impression of the brand on consumers? Have consumers self-propagated!
Too many people pay attention to the traffic dividend
Too few people pay attention to aesthetic dividends
Back to the essence of brand and product, simple and intuitive design language, focus on aesthetic expression, and define brand value!