产品既内容,打造强势品牌


品牌如人,既要有理性的一面,也要有感性的一面,在消费升级的大背景下,我们认为品牌对用户提供的感性价值同样重要,对于不具备技术创新优势的品牌,也恰恰是意识形态的创新,更有可能通过意识形态创新在几近红海的商业世界里突围。


A brand is like a human being. It must have both a rational side and a perceptual side. In the context of consumption upgrades, we believe that the perceptual value provided by the brand to users is equally important. For brands that do not have the advantage of technological innovation, it is precisely the same. Ideological innovation is more likely to break through in the business world near the Red Sea through ideological innovation.


消费品行业规则正在被改写,如今的红利风口究竟是什么?

在新兴业态下,新锐品牌又要如何找到自己一席之地?

  • 以审美存在红利,以审美为切入点做好价值感知

  • 产品既内容!


The rules of the consumer goods industry are being rewritten, what exactly are the dividends today? 

In the emerging format, how do new and cutting-edge brands find their place?

  • Existing dividends with aesthetics, and making sense of value with aesthetics as the entry point

  • Product content!


品牌质感!

品牌给消费者印象是什么样的?有没有让消费者自传播!

太多人关注流量红利

太少人关注审美红利


Brand texture!

What is the impression of the brand on consumers? Have consumers self-propagated!

Too many people pay attention to the traffic dividend

Too few people pay attention to aesthetic dividends


回到品牌与产品的本质,简洁直观的设计语言,专注审美表达方式,定义品牌价值!


Back to the essence of brand and product, simple and intuitive design language, focus on aesthetic expression, and define brand value!

Contact DF
GUANGZHOU 广州

广州鼎艺企业形象设计有限公司(鼎峰设计)

地址:广州市番禺区汉溪大道奥园城市天地五区22号

电话:020-85588626   邮箱:okwbf@126.com

网址:www.okwbf.net   


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